Here, big data is used to better understand customers and their behaviors and preferences. Companies are keen to expand their traditional data sets with social media data, browser logs as well as textytics and sensor data to get a more complete picture of their customers.. Here we have, practical uses of Big Data that can be used by different industries. Big data is taking people by surprise and with the addition of . Big data has been used in the industry to provide customer insights for transparent and simpler products, byyzing and predicting customer behavior through data derived from social media, GPS enabled devices and CCTV footage. The big data also allows for better customer retention from insurance companies..
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Big data is a term used to refer to the study and applications of data sets that are too complex for traditional data processing application software to adequately deal with. Big data challenges include capturing data, data storage, dataysis, search, sharing, transfer, visualization, querying, updating, information privacy and data source. Big data was originally associated with three key .
A data lake is a shared data environment that comprises multiple repositories and capitalizes on big data technologies. It provides data to an organization for a variety ofytics processes..
The story of how data became big starts many years before the current buzz around big data. Already seventy years ago we encounter the .
Big data will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus as long as the right policies and enablers are in place..
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